Brendan Heneghan, Project Manager of Cultivate - Pictured at the launch of Cultivate for the County Clare – West Limerick Credit Union

Brendan was the Project Manager of “Farming and Country Life 1916” the widely acclaimed centenary event ran by Teagasc at Mellows Campus, Athenry.

People Attended 

Innovation is the heart beat of every successful business and organisation. Developing and marketing of a new product or service requires a skilled disciplined approach to succeed. Where you do not have the in-house resources to manage the project or where the project involves collaboration with other business’s and organisation, you will need someone you can trust to lead the project.

Brendan Heneghan Project Management offers tailored solutions to groups, businesses and organisations to deliver on their goals and develop their idea from concept right through to commercialisation and launch. Brendan has vast experience of successfully managing projects in a wide spectrum of activity - Agriculture, Agribusiness, Rural Development, Agri tourism, event management.

Brendan Heneghan, Project Management offers a unique blend of project management experience combined with his knowledge of the Agri sector. Brendan Heneghan has built trust and credibility with a wide network on contacts. He is particularly skilled at building high-performance project management teams.

Project Partners Brendan has worked with 

Brendan Heneghan, Project Manager of Cultivate - Pictured with the Credit Union CEO’s and Darragh McCullough, RTE, at the launch of Cultivate for the County Clare – West Limerick Credit Unions

Brendan Heneghan, Project Management offers a unique blend of project management experience with his knowledge of the Agri sector. Brendan Heneghan has built trust and credibility with a wide network on contacts in the Agri sector. He is particularly skilled at building high-performance project management teams.

A typical project will involve:

• Commissioning of the project – purpose and defined performance criteria
• Establishing the project management team, clarifying and co creating the project
• Setting out the Business Case – feasibility and cost benefit analysis, risk analysis.
• Project Plan, scheduling of tasks, milestones and timeline
• Agreeing Budget for the project
• Engaging with stakeholders
• Market Research
• Launch and Communication plan
• Evaluation of the project and Lessons learned

Cultivate 

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Credit Unions are community focussed not for profit organisations. Farming is an important sector but farmers have never associated Credit Unions with farm lending.

A group of four pioneering Credit Unions in Galway Cultivate set about changing this. Embarking on an ambitious project in 2016/17, they collaborated to develop and launch Cultivate. Similar projects, modelled on the Galway example have been successfully developed by groups of Credit Unions in Clare/West Limerick, North Cork, the Midlands and in Kerry/ West Cork. Today, a total of 26 Credit Unions offering farm loans under the Cultivate brand are members of a national structure called Collaborative Finance CLG.

A proven project development pathway model has been developed and fine-tuned over the past 4 years. In each region, a high-performance project management team has led the project from concept to launch.

Participating Credit Unions are today reaping the rewards of collaboration. In addition to serving their farmer members better, Credit Unions have also significantly grown their loan book. One of the big benefits of collaboration lies in strategic marketing. Today Cultivate has a dedicated marketing partner and is implementing an ambitious marketing plan.

​Brendan Heneghan is the Project Manager of Cultivate.

Cultivate 

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Farming and Country Life 1916

Teagasc, the Agriculture Development Authority together with Galway County Council organised a major national commemoration event at the Teagasc Campus, Athenry on the 10th and 11th June 2016. The event formed part of the official Rising Commemoration and focussed on re-enacting life in rural Ireland 100 years ago.

Brendan Heneghan acted as project manager for the event. Organising this event posed a very different logistical challenge.
Key steps included:

- Commissioning of the project by Teagasc, Galway County Council and the national Commemoration group
- Engaging with the key stakeholders and scoping out the concept into seven thematic villages.
- Establishment of the project team, cocreation of the project, tasks and timelines
- Business Case – Budgets and Sponsorship
- Creation of a typical 1916 village
- Promotion and Marketing of the event
- Event Management plan for the 2-day event

The event was widely acclaimed.

​People came from all over the country with over 50,000 people attending the 2-day event.

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